Independent Marketing Organization for Insurance

Stay independent.
Grow like you're backed by a giant.

IMOinsurance pairs independent agents and agencies with top-rated carrier contracts, qualified buyer-ready leads, and a full marketing and back-office engine — so you write more business without trading away your book or your brand.

★ Top-rated carriers★ You keep ownership of your book★ Competitive comp & bonuses
Built forLife & AnnuityMedicareFinal ExpenseHealth & ACAProperty & CasualtyGroup Benefits

01 — What you get

Everything an independent agent needs, under one roof.

We sit between you and the carriers and handle the parts that slow agents down — contracting, marketing, lead flow, and operations — while you stay fully independent and own every client relationship.

🤝

Top Carrier Contracts

Direct access to top-rated national and regional carriers with strong, transparent commission levels. One relationship, many products.

🎯

Qualified Lead Generation

Buyer-ready leads matched to your product lines and territory — from compliant digital campaigns, not recycled aged lists.

📣

Agent Marketing & Brand

Done-for-you campaigns, landing pages, and social assets in your name. Look like a national firm without hiring one.

💵

Commission & Bonus Programs

Competitive street-level comp plus production bonuses, trips, and overrides for building a team. You see exactly how you're paid.

🎓

Training & Licensing Support

Onboarding, product training, sales coaching, and help with state licensing and carrier appointments — new or veteran.

🛠️

Technology & CRM

A modern agent platform: CRM, e-applications, quoting tools, and a real-time commission and policy dashboard.

🛡️

Compliance & Back Office

Contracting paperwork, carrier appointments, commission reconciliation, and compliance guardrails handled for you.

📈

Agency Building

Ready to grow a downline? Recruiting tools, overrides, and mentorship to turn your book into an agency.

🚀

One partner. Every piece.

Stop stitching together carriers, lead vendors, and marketing tools. IMOinsurance is the single backbone behind your practice.

Get contracted →

02 — Why an IMO

Most agents stall because they're carrying the whole business alone.

Quoting, prospecting, marketing, contracting, chasing commissions — it all lands on one desk. An Independent Marketing Organization takes the operational weight off so you can do what actually grows your income: meet clients and write policies.

  • You stay independent. Sell across multiple carriers and keep 100% ownership of your book and clients.
  • Better contracts than going direct. Our combined volume unlocks comp levels and bonuses solo agents rarely get.
  • Leads and marketing included. A steady flow of prospects and the assets to convert them.
  • Real people behind you. Dedicated support, not a ticket queue — from contracting to your first commission and beyond.
Talk to a partnership manager
Your agent dashboard
Active carrier appointments18
New leads this month142
Applications submitted37
Pending commissions$24,860
Team override (YTD)$11,310
Live, transparent reporting — paid on time, every time.

03 — Results

What partnering with the right IMO looks like.

Representative outcomes our agents target in their first year on the platform.

more carriers to quote across
+40%lift in submitted applications
10+hours/week back from back-office
48hrtypical contracting turnaround

04 — Getting started

From handshake to first commission in four steps.

1

Discovery call

We learn your product lines, territory, and goals, and map the carriers that fit.

2

Get contracted

We handle appointments and paperwork across your selected carriers — fast.

3

Turn on leads & tools

Your CRM, marketing, and lead flow go live, with training to match.

4

Write & grow

Start submitting business, watch commissions land, and scale into an agency.

05 — FAQ

Questions agents ask us first.

Do I stay independent and keep my book of business?

Yes. You remain an independent agent and retain ownership of your clients and your book. We provide the carriers, leads, and infrastructure — you own the relationships.

How is an IMO different from going direct to carriers?

Going direct means negotiating each contract alone, building your own marketing, and handling all back-office work yourself. As an IMO, our combined production unlocks stronger comp and bonuses, and we bundle leads, marketing, technology, and support into one relationship.

Does it cost anything to get contracted?

There's no fee to partner with us or get appointed with carriers through IMOinsurance. We're compensated through carrier overrides, so our incentive is simple: help you write more business.

I'm brand new and not licensed yet — can you help?

Absolutely. We support agents at every stage, including pre-licensing guidance, exam prep resources, product training, and mentorship to get you producing quickly.

Which product lines and states do you cover?

We work across life, annuities, Medicare, final expense, health and ACA, property & casualty, and group benefits, with carrier appointments available nationwide. Tell us your focus and we'll map the right lineup.

Can I build a team and earn overrides?

Yes. When you're ready, we provide recruiting tools, training systems, and override compensation so you can build a downline and grow from a solo producer into an agency.

Get contracted

Ready to grow with a partner behind you?

Book a 20-minute call with a partnership manager. We'll review your goals, the carriers that fit, and exactly what your first 90 days would look like — no pressure, no fee.